It is the same backpack that a few weeks ago was spotted on the Yetis head, but now it is on the head of a young man.
The backpack is being sold for as much as 10 lakh rupees ($16,100).
The Yeti, also known as the “Butcher of Kashmir”, is a fearsome beast with long, pointed horns.
It has been known to terrorise villagers of Jammu and Kashmir for decades.
Last year, the group’s chief was killed by an Indian army sniper, prompting fears that the militants were preparing for another attack.
India has been waging a campaign against militants in the region for almost a decade.
The Kashmir Valley, which borders Pakistan, is the heartland of militant groups, including Lashkar-e-Taiba (LeT) and Jaish-e, which has carried out several attacks in the valley in recent years.